After several years of “getting to know” the Chattanooga Market at Erlanger mini-market, we are going to make changes to its participation process:
- Reserved Booths will be awarded to long-term Erlanger Market vendors who have demonstrated reliable and sustainable performance at this location, and share our positive attitude for the current location, times and format.
- The online RSVP registration will be activated to allow prepaid registration for the Erlanger Market. We will reduce the timeline for enrollment to 3 weeks (normally we allow 6 weeks advance registration) to maximize participation opportunity.
- Vendors who are registered for the Erlanger Market, but miss/skip it without reasonable notification will be temporarily suspended from future Erlanger Markets. We have a waiting list of people who wish to attend the Erlanger Market, and indeed many times could have accommodated them, but last-minute/no-notice cancellations from others have disrupted that opportunity. That’s unfair to everyone involved.
There has also been some vendor chatter about moving the Friday Erlanger Market to another day of the week. Over the last several years, we’ve tracked consistent earnings growth from the Friday Market - this year is higher than last, which is again higher than the year prior. I’m not inclined to move something that is both working and growing, but we will look at alternatives for the sake of curiosity. My instinct is to recommend that those vendors who are unhappy with Friday’s at Erlanger to look elsewhere for a mid-week option (such as Collegedale); not every market is going to be a perfect fit for what it is that you create/sell.
My goal is for these changes to take effect around the November 1 timeframe.
To request a Reserved Booth Space, email email@example.com with Erlanger Reserved Booth in the subject. Only vendors with a proven/existing participation history with that location will be considered for RBs.