First time at the River Market this year

Guessing this has been covered a number of times but in searching I could find clear answers. The River market page states the times as 10:00-5:00 and also says 10:30-5:00. What are the times? It also says “ * 9:00am: Setup Begins (Roll-Call)” is this correct or are slots preassigned? If preassigned, at what time can I find out my spot?

I don’t see the conflicting information on the river market info page:

Where do you see the unclear information? [Edit: unless it was within the marketing blurb, which is now removed]

Spots are not preassigned at River; roll call is at 9am. Season Pass holders at River do have preassigned booths, but the remaining participants are normal roll call process.

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