Thanks for a terrific Holiday Market 2020, and the conclusion of our 2020 Season. It’s been a year to forget, but we’re really grateful to end things on a positive note.
Holiday Market 2020 vs 2019:
- 2020: average daily sales/vendor: $551
- 2019: average daily sales/vendor: $482
So on an average vendor basis, this year was 14% better than the prior year! People really came out to support the market this season, and it showed.
Because we had fewer vendors participating, the overall (total) sales were lower - but still quite solid. On a daily basis, sales were evenly spread across all six days:
- W1/Sat: $69,835
- W1/Sun: $76,720
- W2/Sat: $72,408
- W2/Sun: $74,163
- W3/Sat: $66,814
- W3/Sun: $75,718
If anything, I felt that some of the Saturday SEC Football games might have impacted us a bit – but overall, each weekend averaged out about the same.
A few other significant milestones: we had three vendors exceed $10k in total sales, which is a new record, and 23 total in excess of $5k. A special congrats to those who dialed into the customer trends just perfectly this season.
It’s been a decade since Holiday Market played such an important role in our season, but Holiday Market 2020 became 24% of our entire season. Total market sales were $1.8m, down from $4.3m the year prior.
The good news? We survived, and next year will be better. Stay safe over the winter, and we all look forward to a stronger future. Happy Holidays!
ps - our winter hours are going to be very thin; email the help desk if you need something, and please expect a lengthy delay in hearing a response. We are closed for Winter Break until mid-January